Ron Roberts is a veteran meteorologist in Lubbock, Texas, with more than four decades of radio and television experience serving the South Plains and much of West Texas. From his early days on air in the 1980s to his current independent weather platforms, he has built a strong reputation as a clear, steady voice during West Texas heat, dust storms, winter storms, and severe weather events.

Ron’s driving passion is helping viewers and online followers get the most accurate, practical forecast so they can confidently plan their day—whether that means timing a commute around storms, scheduling farm and ranch work, or preparing a family for approaching severe weather. He focuses on plain‑spoken, easy‑to‑use forecasts, blending local experience, research‑based insight, and long‑range outlooks tailored specifically to Lubbock and surrounding communities.

Known for a “keep you advised, not alarmed” philosophy, Ron emphasizes safety and preparedness without hype, guiding families through everything from spring dryline storms to summer heat waves. His commitment to West Texas shines through in his daily work: detailed local forecasting, extended climate context, and a genuine desire to serve the people who rely on him to know what the sky will bring next.