Ron Roberts Brief Biography

KAMC HDTV Lubbock,Texas
Ron Roberts is a seasoned broadcaster and a veteran of tornado alley. With a career that spans over 30 years in radio and television, Roberts has earned top honours for being the region’s #1 meteorologist. As a child, he was fascinated by the severe storms indigenous to this region. He lived through the May 11, 1970, devastating Lubbock Tornado. He spent many spring afternoons chasing severe thunderstorms and tornadoes in the late 1970’s and early 1980’s and helped plot the movement of the dryline as a part of a team of Research Students from Texas Tech University. Roberts went on to study his favourite subject, Environmental Science and Meteorology, earning a Master's Degree from Texas Tech University in 1992. He earned his Seal of Approval from the American Meteorological Society in 1992 and is full member of the American Meteorological Society. Roberts appeared in a BBC Climate Change Special in 2011 and a Discovery Channel Climate Change Special in 2012. Roberts with KAMC TV and Texas Tech University with Dr. Katharine Hayhoe hosted a Challenging Climate forum on the campus of Texas Tech University in November 2011. The forum, with a full capacity audience, addressed Climate Change impacts on West Texas with an emphasis on water conservation, improved landscape techniques and possible climate challenges in the future. Roberts is the only Broadcast Meteorologist in West Texas to make extended climate forecasts and emphasize conservation of resources as a part oh his nightly weather forecast updates.

Radio Media

In addition to being Chief Meteorologist for the KAMC28 Weather Lab, Roberts also provides weather coverage for the Storm Team Radio Network working with radio stations for the Lubbock, Ruidoso, Midland and Abilene listening area. His weather can be heard on a total of 15 radio stations.

Digital Media

Ron Roberts Weather is available on digital media for the Lubbock, Midland, Abilene, Ruidoso-SE New Mexico and Dallas-Fort Worth area. Under development is a streaming digital weather This continuous regional weather source is anticipated for a 2013 start. For your local Weathernow forecast, go to and click your region located on the service map area.

Mobile Media

Ron Roberts Weather is available on both the I phone and Droid mobile devices. Downloads are available from the I phone App Store or Droid users can download through the Weathernow digital media site-

Social Media

Ron Roberts Weather is available through Social Media updates on both twitter and facebook. You can follow daily weather updates and interact with viewer weather pictures and viewer weather questions.

Live Weather Network

Ron Roberts Weather is developing a network of live weather data sites for public information and improved verification of forecast modeling. The live weather data is used during Ron Roberts Weather Broadcasts on both KAMC HDTV-Lubbock and the Storm Team Radio Network. Live Skycams are also located over the region to provide real-time verification of weather conditions as further improvement of radar detection or satellite imagery. The live weather sites cover an area from Eastland, Texas to Ruidoso, New Mexico and will be an integral part of the planned digital streaming regional weather channel.

Forensics Meteorology

Ron Roberts Weather provides Forensics Meteorology for insurance or legal issues. Services include data research, data source verification, professional reports, depositions and courtroom expert witness appearances. Fee Structure: Data collection, verification and analysis: $35.00 per hour plus expenses Depositions representing data results: $65.00 per hour plus expenses Courtroom appearance representing data results: $100.00 per hour plus expenses

Ron Roberts Contact Information

Ron Roberts Phone: 806-535-7341 Ron Roberts Email: Ron Roberts Mailing Address: 7403 University Avenue Lubbock, Texas 79423

Ron Roberts AMS Seal # 792

Ron Roberts Weather Sponsors

Ron Roberts Weather Partners

Kevin Rhoads and Dream Taxi. Digital Media Development

Steve Kersh and Chief Meteorologist-KVII HDTV Amarillo, Texas. Weathernow Live Network

Richard Garner and ERF Wireless-Live Weather Skycams

Jeff Berardelli and Zoom Radar. Developer of Zoom Radar-for Weathernow digital media.